Dagnabbit, J.J. Abrams!

Dagnabbit, J.J. Abrams and Bad Robot. You’ve done it to me again. 

Don’t act as if you don’t have any idea what I’m on about.

The slow-frenzy of fans that’s already building for ‘Star Wars: Episode VII’ isn’t enough for you and Bad Robot, huh?

Now you release a mysterious teaser trailer just to get me back on the hook for your other new project. I don’t even know what it’s about. Is it a movie? A TV show? A web series?

It looks interesting and mysterious. See you made me use ‘mysterious’ twice already. You like that, don’t you J.J. Abrams and Bad Robot? You’re enjoying this!

All kidding aside, Flixnerds, I’m enjoying the heck out of this myself.

J.J. Abrams and Bad Robot Productions, who are responsible for ‘MI:3’, ‘Super 8’, ‘Star Trek’ and ‘ST: Into Darkness’ have released a teaser trailer for an unnamed “entertainment” which, in usual Bad Robot style, will get people talking.

There isn’t a movie maker on the planet more buzz-worthy than J.J. Abrams right now. The man who reinvigorated an aging Sci-Fi franchise in ‘Star Trek’ and is in production now on the next chapter of ‘Star Wars.’

Abrams, via the production company Bad Robot Productions that he founded, has consistently delivered movies and television that appeals to the broad audience as well as fans of genre entertainment.

His films and TV shows never bite the “nerdy” hand that feeds him, either. By creating quality entertainment and expertly including “significant minutiae” into them, Abrams has grown legions of fans that span a wide demographic. People desperately sought clues while watching ‘Lost’ just to gain some insight into what was really going on.

Abrams doesn’t just create popular TV and movies. J.J. Abrams and Bad Robot create “entertainment mythology.”

‘Lost’ proved that Abrams had a knack for deeply involving his audience into the experience of viewing his work. For example, the ‘Hanso Foundation’ which was related to ‘Lost’s “DHARMA Initiative” is thanked during the end credits of ‘Mission: Impossible 3.’

Possibly just as skillfully, Mr. Abrams and Bad Robot are masterful at teasing interest for films through viral marketing. It would be fair to state that Bad Robot/Abrams “reinvented” movie marketing. It is a certainty that they changed how the game was played.

With ‘Cloverfield’ in 2008, Bad Robot not only kept the creature and plot of the film secret until the film was released, but introduced a viral marketing campaign that created a fever-pitch buzz for the film. Online puzzles, text codes for ringtones, and several websites all offered games, teases, and clues to what ‘Cloverfield’ might be about.

Other than possibly ‘The Blair Witch Project’, no other film in recent memory has so greatly generated buzz and word-of-mouth excitement as ‘Cloverfield’ did.

I love a mystery. The idea that, if I follow the trail of breadcrumbs correctly, that I may earn exclusive insights and access into a movie or TV show before everyone else is compelling. Dagnabbit, it’s addicting!

J.J. Abrams and Bad Robot have delivered quality entertainment to match the hype. Not only is the mystery part fun, but there becomes a genuine sense of anticipation for the “next cool thing” from Abrams and Bad Robot.

I have to know more about ‘Stranger.’ I need to know now. Dagnabbit J.J. Abrams and Bad Robot!

And thank you.



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